We use cookies on this website to help us improve your experience. By continuing to use the site, you consent for us to use cookies.

Find out more about cookies, what we use them for and how to disable them, on our cookies information page


It’s important for us all to know that the food we eat is from sustainable sources. That’s why we only supply food and drink products that meet our strict standards.

All of our fish and seafood products comply with the commitments and principles detailed in our Wild Caught Sustainable Seafood Statement.

Our support for environmental management and research initiatives, such as those undertaken by the International Seafood Sustainability Foundation (ISSF), is part of our long-term commitment to improving industry best practice. Princes is one of the founders of the ISSF, an organisation which undertakes science-based initiatives for the long-term conservation and sustainable use of fish stocks, reducing by-catch and promoting ecosystem health.

We also support the Marine Stewardship Council (MSC), the world’s leading certification and ecolabelling program for sustainable seafood. Look out for the MSC ecolabel on our packs of salmon, mackerel, kippers and herring.

Our tuna suppliers are monitored through the Earth Island Institute (EII) international monitoring programme which ensures we can carry the ‘Dolphin Friendly’ logo on cans of tuna because no dolphins are intentionally chased or encircled with nets, killed or seriously injured during the catch. Visit our tuna sustainability page for more information.

We also ensure that the beef we use in our products is reared in accordance with strict animal welfare and environmental standards. Visit our beef sustainability page for more information.

If you would like to know more about our approach to sustainability and corporate responsibility (CR), view the Princes Group CR report on our corporate website.

For more information about our commitment to seafood sustainability view our Wild Caught Sustainable Seafood Statement:

The Princes Wild Caught Sustainable Seafood Statement