Pura Mind Pura Body.
Aqua-Pura is the UK’s fastest growing natural mineral water brand.
It is synonymous with sport and fitness through high profile sponsorship activity and its ‘pura mind, pura body’ positioning.
The brand sponsors UK Athletics and is the official bottled water of the GB and NI athletics teams. It also distributes over 600,000 bottles of water each year at Great Run events across the UK, including keeping runners hydrated at the worlds biggest mass participation half marathon.
This makes Aqua-Pura ideally placed to educate consumers about the importance of staying well hydrated, especially during exercise.
The Aqua-Pura range also includes two sports drinks – Activa and Reviva. Activa is a hypotonic drink and Reviva is an isotonic drink. The products are amongst the first sports drinks to be made using natural mineral water and together they are designed to offer a complete solution for sports hydration.
To find out more about UK Athletics and Great Run please visit www.ukathletics.net and www.greatrun.org.
