Responsible Sourcing
There’s more than one way to catch fish, but we have high standards and expect no less from our fishing partners. That’s why we only work with people who are committed to fishing responsibly.
Our commitment
Princes aims to source Marine Stewardship Council (MSC) certified fish and is actively involved in Fishery Improvement Projects (FIP’s) around the world.
With the aim of improving fisheries management and sourcing new MSC products
In 2020, 99.9% of our tuna in the UK was sourced from FIPs, MSC certified sources or well managed pole & line or FAD free fisheries.
Our progress so far
100% compliant & traceable
Founders of the ISSF
ISSF Proactive Vessel Register
MSC
Dolphin Safe
Indian Ocean yellowfin tuna
Our journey from catch to can
We can trace every can of Princes fish right back to the boat it was caught on
At Princes we insist on high standards throughout our supply chain. On all large boats, using purse seine nets to catch tuna, we even have independent observers in place.
Want to know exactly where your fish is from?
Just take a look at our packs - each and every one shows you where in the world your fish was caught.
We source responsibly where possible
Whether you’re tucking into tasty tuna or succulent salmon you can be sure that Princes works hard to increase its responsibly sourced seafood.
We work closely with other organisations around the world
We collaborate with many organisations worldwide that share our commitment to improving responsible fishing practices.
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