Caught With Care

Tuna, Salmon, Mackerel or Sardines – no matter what fish we source, we know and trust our fishing partners. And so can you. That’s because we can trace every can of Princes fish back to its original boat.

 

Responsible Fishing

There’s more than one way to catch fish, but we have high standards and expect the same of our fishing partners too. We only work with partners who are committed to catching fish in the most responsible way, so the chances of other sea life being caught in the process is very low.

Find out about our responsible fishing methods

What We Catch

From the depths of the Pacific to the North-East Atlantic, we care about sourcing the highest quality fish from around the world. You can also find out more information on every can of Princes fish – simply check the label to find out where your fish is sourced.

See our catch

From Catch to Can

We can trace every can of Princes fish back to the boat on which it was caught. Why’s that important? Because it means that we can ensure the highest standards in our supply chain. We even have independent observation in place on all large boats using purse seine nets to catch tuna. We work closely with other organisations around the world that share our commitment to improving responsible fishing practices.

See how we can trace all of our fish back to its original boat

Who we work with

As a leading brand, we’re committed to improving standards in the fishing industry. We work closely with other organisations around the world that share our commitment to improving responsible fishing practices.

Find out more about the agencies we work with

Tuna sustainability

As part of our commitment to sourcing sustainable seafood, all Princes tuna is dolphin friendly and fully traceable back to individual boats to ensure that it meets our strict standards.

We only source tuna that is caught by the pole and line and purse seine net fishing methods.

We will continue to encourage and support the fisheries that are Marine Stewardship Council (MSC) certified working towards MSC certification.

For more information about our commitment to seafood sustainability view our Wild Caught Sustainable Seafood Statement.

So good. So simple.