Caught With Care
Whether it’s for Tuna, Salmon, Mackerel or Sardines – we know and trust our fishing partners
Our commitment to the quality and long-term sustainability of all our seafood
Founded in 1880 and initially trading solely in canned fish, few businesses have a heritage as rich as Princes in the sourcing of seafood.
We want to be able to bring this fantastic source of natural low carbon protein to families for generations to come. We don’t own or operate any fishing boats ourselves but, as a global company, we know we have a role to play in influencing markets, supply chains and using our voices with the government bodies that manage global fisheries. We also work tirelessly and proactively with a range of organisations within the global seafood industry, to improve sustainability and to help protect our oceans.
Our high standards are consistent and upheld by our trusted suppliers across our worldwide business – from our tuna processing sites in Mauritius to our food manufacturing sites in Europe and the products we import from partners around the world.
Our commitment to sourcing Marine Stewardship Council (MSC) fish and supporting Fishery Improvement Projects
The Marine Stewardship Council, known as MSC, is an international non-profit organisation and leading certification and ecolabelling programme that works to protect oceans and safeguard seafood supplies for the future.
At Princes, we champion the MSC programme and have been working closely with the MSC for over 15 years. Our aim is to source from MSC certified fisheries where possible: this is already the case of our Salmon and Kippers, and we have now completed our commitment of having 100% of our Tuna MSC certified. We’re also actively involved in Fishery Improvement Projects (FIPs) around the world in order to improve fisheries management and help them gain MSC certification.
Years of hard work from the industry now sees about 50% of the world’s tuna engaged in the rigorous MSC’s sustainable fishing programme. We’re proud to work with the MSC and were delighted to see our efforts recognised again as the “Seafood Brand of the Year” at the UK MSC awards in 2025, building on our success in receiving the award in 2024.
What does the MSC certification mean?
The MSC has three principles required by a fishery in order to meet its standard. Fisheries are then audited by an independent third-party before they can gain the certification, and need to reapply every five years – with the rigorous standard regularly being reviewed to include best practice guidance and new scientific knowledge.
- 1. Sustainability of the stock, ensuring healthy and productive fish populations.
- 2. Ecosystem impacts, minimising harm to other species and habitats.
- 3. Effective management by regional organisations and governments, ensuring responsible fishing practices and compliance with regulations
For more information about the MSC visit their website.
Want to dive deeper into our approach to sustainability?
Find out more here: https://www.princes.co.uk/esg/climate-change-environment/
Any questions?
Why do we care about deforestation?
The food sector’s reliance on land for agriculture and livestock production has a significant impact on the environment. The expansion of land for grazing cattle and cultivating crops like soy, commonly used for animal feed, has contributed to the loss of precious forests and other valuable habitats.
These ecosystems play a crucial role in maintaining diversity, regulating the climate, and providing essential services for human well-being.
Where we source from the EU and Brazilian beef, we ask all our suppliers to have a specific requirement on Net Zero, zero deforestation (including legally permitted) and other measures intended to improve environment and social governance issues.
Find more about our deforestation policy using the link below
Fish No Further For Mealtime Inspiration
Tuna, Apple & Walnut Salad
Tuna Taco Bowl
Smoky Tuna and Sweet Potato Fishcakes
Tuna Melt Club Sandwich
Crunchy Tuna Caesar Salad Wrap
