WHO DO WE WORK WITH?

As a big brand, we’re totally committed to improving fishing industry standards. That’s why we work so closely with so many other organisations around the world, who share our commitment and have the same goals.

The Earth Island Institute (EII)

All of Princes Tuna is dolphin friendly because, for over 20 years, we’ve stuck to internationally recognised standards laid down by the Earth Island Institute (EII). Their monitoring programme ensures tuna suppliers around the world continue to use responsible fishing practices, which help protect sea life and reduce the risk of dolphins being caught in the tuna fishing process.

International Seafood Sustainability Foundation (ISSF)

We’re proud to have helped form the International Seafood Sustainability Foundation (ISSF), working closely with some of the world’s top scientists and environmentalists to help improve standards in tuna fishing. We continue to promote the organisation’s work and standards across the industry.

The Marine Stewardship Council (MSC)

We’re committed to sourcing our tuna from responsible fisheries, which are:

In MSC assessment or certified
In a Fishery Improvement Project (FIP) with the aim of achieving MSC certification

We’re working hard to meet sustainable standards across all our fish species, and within our range you’ll find MSC certified kippers, mackerel, salmon and tuna. We’re helping to raise the bar across our whole industry by supporting suppliers who work to this standard.

Alaska Seafood Marketing Institute (ASMI)

We work with the Alaska Seafood Marketing Institute (ASMI) to promote the benefits of responsibly caught Alaskan Salmon. Formed by the State of Alaska and the Alaskan seafood industry, the organisation ensures the highest standards in fishing. Their successful and respected programme is a model for fisheries management, and the quality of its Salmon is known and enjoyed around the world.