Who do we work with?

As a leading brand, we’re committed to improving standards in the fishing industry. We work closely with other organisations around the world that share our commitment to improving responsible fishing practices.

The Earth Island Institute (EII)
The Earth Island Institute (EII)

The Earth Island Institute (EII)

All of Princes Tuna is dolphin friendly because we have adhered to the internationally-recognised strict standards of the Earth Island Institute (EII) for two decades. Its monitoring programme ensures Tuna suppliers around the world continue to use responsible fishing practices which help protect sea life and reduce the risk of dolphins being caught in the tuna fishing process.

International Seafood Sustainability Foundation (ISSF)
International Seafood Sustainability Foundation (ISSF)

International Seafood Sustainability Foundation (ISSF)

We helped form the International Seafood Sustainability Foundation (ISSF), which works closely with some of the world’s top scientists to help improve standards in Tuna fishing. We continue to promote the organisation’s work and standards industry-wide.

The Marine Stewardship Council (MSC)
The Marine Stewardship Council (MSC)

The Marine Stewardship Council (MSC)

We are committed to sourcing our tuna from responsible fisheries which are:

  • In MSC assessment or certified
  • In a Fishery Improvement Project (FIP) with the objective to achieve MSC certification
  • Fully traceable, independtly audited and which do not use purce seine fish aggregating devices

We are working hard to meet sustainable standards across all our species, and have already achieved MSC certification for all of our kippers. Supporting suppliers who work to this standard helps raise the bar across the whole industry.

Alaska Seafood Marketing Institute (ASMI)
Alaska Seafood Marketing Institute (ASMI)

Alaska Seafood Marketing Institute (ASMI)

We work with the Alaska Seafood Marketing Institute (ASMI) to promote the benefits of responsibly caught Alaskan Salmon. The organisation was formed by the State of Alaska and the Alaskan seafood industry to ensure the highest standards in fishing. The success of its esteemed programme has made it a model for fisheries management, and the quality of its Salmon is savoured around the world.

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